eSolutions for WIC, FMNP-WIC & Senior, and Incentive Programs
An efficient way to distribute, redeem, and track federal nutrition programs for all.
Key Features
MarketLink provides electronic solutions for eWIC, FMNP-WIC & Senior, and Incentive Programs. eWIC can be processed through the TotilPay Go app. For FMNP and incentive programs, we use two platforms: The myMarketLink app for benefits recipients ,and the TotilPay Incentive Management System also known as TIMS (an enhancement to the TotilPay Go app) for vendors.
myMarketLink App
A digital wallet that is free to download for participating customers. The app is downloadable through the Google Play Store and the Apple App Store. However, a participant must be added to a participating program such as Indiana eFMNP to utilize it. Please see our current pilot programs.
- Token-free program: Electronic benefits (EBT) are linked to quick response (QR) codes, which participants present to vendors.
- Real-time balance and transaction history provided.
- Mitigate stigmas associated with participants shopping at farmers markets.
TotilPay Incentive Management System (TIMS)
TIMS is a management system that is added on in the vendor’s TotilPay Go app. Electronic benefits (EBT) are linked to a quick response (QR) code in the myMarketLink app for customers. Vendors scan this QR code for payment using the TotilPay Go app. Sales management is quicker through TIMS. Vendors can quickly see how much they’ve sold. Vendors and farmers receive payments directly to their bank account within 2-3 business days instead of having to account for tokens.
- Improved sales tracking – Vendors can promptly assess their sales volume using the TIMS system.
- Faster payments – Vendors and farmers receive payments directly to their bank account within 2-3 business days instead of having to turn in tokens and wait for reimbursement.
How It Works
- Program customization: MarketLink will work with you to customize the TotilPay Incentive Management System (TIMS) and myMarketLink app to your program’s needs.
- Pilot Program Implementation : MarketLink will establish a guideline specific to your program, provide technical assistance to farmers and farmers markets, and distribute point-of-sale equipment to eligible farmers and markets.
Please reach out to us directly if your organization/agency is interested in getting started.
Please check directly with your local agency or organization running Incentive, FMNP – WIC & Senior, and eWIC programs before proceeding to apply with MarketLink.
We are currently working with the following programs:
- Indiana Department of Health eFMNP
- Massachusetts Department of Transitional Assistance eHIP
- Appalachian Sustainable Agriculture Project eFFPP
New Applicant: If your farm or market is under a program that MarketLink is working with and you’ve never applied for a MarketLink grant before, please begin by competing our Eligibility Assessment. Someone from our team will walk you through the process of obtaining your SNAP Authorization and applying for point-of-sale equipment. To better understand the process, you can check out the SNAP Equipment Grant page.
Participating Programs
Indiana eFMNP
MarketLink has partnered with the Indiana Department of Health since 2023 to support their transition to the electronic Farmers Market Nutrition Program (eFMNP).
Farmers and farmers markets interested in participating can find more information through the Indiana Farmers Market Community of Practice.
Massachusetts eHIP
We’re currently supporting the state of Massachusetts as they implement the electronic Healthy Incentives Program (eHIP). This includes assisting with the transition to digital systems, offering technical guidance, and helping farmers and farmers markets prepare for successful participation in the program.
Eligibility
Payment options for FMNP (Senior & WIC) and incentive programs are available to Direct Marketing Farmers and Farmers Market in participating states.
Direct Marketing Farmers and Farmers Markets can utilize the TotilPay Incentive Management System (TIMS) to maintain their sales from FMNP (WIC & Senior) and incentive programs if their state or market association has developed a program with us. Please check with your local agency for more info.
Equipment Requirements
A smart device: This is a “Bring Your Own Device” program. Farmers and farmers market organizers will need to provide their own smart device, such as a phone or tablet, to run the TotilPay Go app (Android 13+, Apple iOS 16+ devices).
Internet/data service: This is required to run the TotilPay Go app. You can use WiFi (if available at your location), or you will need mobile service for your device. You will need to set this up with the carrier of your choice.
Frequently Asked Questions
Don’t see your question(s)? Please view the rest of our frequently asked questions on our FAQ page.
Which states and programs are you currently working with right now on e-payments?
We’re currently supporting the following pilot programs:
I am a farmer, can I sign-up to accept FMNP electronically through MarketLink?
You can sign up through MarketLink if you are participating in Indiana eFMNP. Determine if you’re eligible by completing our Eligibility Assessment.
What is the difference between TIMS and the MyMarketLink app?
TIMS is a management system that is available to vendors such as farmers or farmers market while the MyMarketLink mobile app is available to customers utilizing SNAP, eWIC, and eFMNP (WIC & Senior), to purchase at your market. Please refer to the Glossary.
Will it cost farmers or farmers markets to participate?
Direct marketing farmers and farmers markets would only be responsible for getting the TotilPay Go subscription. However, with the new MarketLink SNAP Equipment Grant extension, the subscription will be extended for an additional year if the farm or market maintains at least $500 in federal nutrition benefit sales annually through their app.