Want to accept electronic payments including SNAP, credit & debit at your farm or farmers market?

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Technology that works for farmers, markets and consumers.

MarketLink is a program of the National Association of Farmers Market Nutrition Programs (NAFMNP) that assists farmers and markets with accepting the Supplemental Nutrition Assistance Program (SNAP, formerly Food Stamps) and electronic payments. Founded in 2013 in partnership with the United States Department of Agriculture, MarketLink has helped more than 3,000 farmers and markets accept electronic payments - including more than $69m in SNAP sales and $58m in credit/debit sales for a total impact of more than $127m. In 2019, USDA awarded NAFMNP a Cooperative Agreement to implement the 'free equipment program', providing grant funding for equipment to direct marketing farmers and farmers markets. In 2021, NAFMNP was awarded a USDA grant to help farmers accept SNAP benefits online.

Learn more about NAFMNP here.

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How It Works

What you need to do.



Help organized by topic.

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To read all the details and steps of our program, check out our Handbook. If you have any questions, feel free to contact us.

Download the MarketLink Handbook