Technology that works for farmers, markets and consumers.

MarketLink is a program of the National Association of Farmers Market Nutrition Programs (NAFMNP) that assists farmers and markets with accepting the Supplemental Nutrition Assistance Program (SNAP, formerly Food Stamps) and electronic payments.

Founded in 2013 in partnership with the United States Department of Agriculture, MarketLink has helped more than 3,000 farmers and markets accept electronic payments - including more than $41m in SNAP sales and $52m in credit/debit sales for a total impact of more than $93m. In 2019, USDA awarded NAFMNP a Cooperative Agreement to implement the 'free equipment program', providing grant funding for equipment to direct marketing farmers and farmers markets.

Have questions? Check out our Handbook first; then feel free to contact us if you need additional assistance.

MarketLink Handbook

The MarketLink suite of services for qualifying farmers and farmers markets includes:

One-on-one assistance with the USDA SNAP Retailer Application

Free Bluetooth SNAP/EBT card reader to use with any smart device

1-year free use of the TotilPay Go point-of-sale App for processing payments

No “per-transaction” processing fees for SNAP/EBT

Printer waiver - no printer/printed receipts required for SNAP sales

Option to add integrated Credit/Debit processing with discounted rates through Square

Equipment and support services valued at $400