Resources
Click on each tab below for help in each topic area.
- Guides & Supporting Materials
- General Questions
- USDA Application
- Equipment & Account Setup
- Indiana eFMNP Reference
- Webinars
- En Español
- Oregon eDUFB Reference
- 2457
- MarketLink Handbook
- 1.
- USDA Food & Nutrition Services
- General Information for Farmers and Farmers Markets on Accepting SNAP
- SNAP Retailer Application - Preparation & Guidance
- How Do I Apply to Accept Benefits? - Basic steps of the SNAP Retailer Application process
- Video: SNAP Retailer Authorization process
- MarketLink SNAP Retailer Authorization Application Guide for Direct Marketing Farmers
- MarketLink SNAP Retailer Authorization Application Guide for Farmers Markets
- FNS Stocking Requirements
- What are Staple Foods?
- What are Accessory Foods?
- What are Prepared and Heated Foods?
- SNAP Retailer Application - Once You’re Authorized to Accept SNAP
- 2.
- Electronic Special Supplemental Program for Women, Infants & Children ("eWIC") Guide
MarketLink has put together a guide for States to help determine how to enable farmers to accept the electronic Special Supplemental Program for Women, Infants & Children ("eWIC") benefit.
- 3.
- Accepting SNAP: Market Level vs. Vendor level
You must determine which system is right for your farmers market; there are two options for how to accept SNAP/EBT - at the market level or at the farmer/vendor level.
Here is a handy chart for helping you decide which is the right fit for your farmers market situation.
- 4.
- MarketLink General Flyer
Overview of the MarketLink program and general information is here.
- 5.
- MarketLink Handbook
Want to learn more about the MarketLink program? You can find all of the information in our comprehensive Handbook here.
- 6.
- Grant Overview and Fees After the 1-year Grant Period Ends
You can find a summary of:
- The steps in the grant process
- What is provided and covered under the grant period of one year
- What the fees are after the end of the one-year grant
In this flyer here.
- 3880
- What is MarketLink?
- 1.
- How do I know if I am Eligible for Free Equipment?
You will need to complete the eligibility assessment to confirm whether or not you are eligible for the grants for your farmers market or farm. Once approved, you will be issued a MarketLink approval number that you can then proceed with the next steps for whichever grant(s) you choose.
- 2.
- What is MarketLink?
MarketLink is a program of the National Association of Farmers Market Nutrition Programs (NAFMNP) to increase the acceptance of the Supplemental Nutrition Assistance Program (SNAP) at farmers markets nationwide, which has received funding through a USDA cooperative agreement to provide technical assistance to farmers and markets as well as develop new technology to support electronic payments for federal benefits.
- 3.
- How is MarketLink different from the USDA program offered through states?
MarketLink is different because USDA awarded a contract to the NAFMNP based on the best value for the agency as well as for direct-marketing farmers and farmers markets to provide a complete solution - a farmer or market may process SNAP, credit, and debit through our equipment. State funding is intended for SNAP only.
Equipment options through the MarketLink program are available to any farmers market and direct marketing farmer across the country, whether they are eligible for free equipment or not. If you are not eligible you may purchase the equipment through Novo Dia Group.
- 4.
- What if I am not Eligible for FREE equipment?
You can still purchase MarketLink equipment.
You can purchase equipment (card reader) and a subscription to the TotilPay Go application to accept SNAP, credit & debit through Novo Dia Group here.
- 1.
- How do I create my eAuthorization account so that I can log into the USDA Online Store Application (OSA)?
See our Step by Step section for help.
- 2.
- What documents do I need to prepare in order to complete my USDA - FNS SNAP Retailer Authorization Application?
You must send these to USDA via the online portal:
- Copy of your social security card (or other government document with your SSN on it such as the first page of your tax return)
- Copy of your license or other photo ID such as a passport
- Completed Certification and Signature page (which you receive and download upon completion of the application)
- 1.
- Your equipment will ship after your account is approved; Novo Dia Group is MarketLink's software & equipment provider and will send you notifications.
Equipment shipping:
- You can expect to receive your equipment within 2-3 weeks.
- You will receive an email notification from Novo Dia Group when your equipment has been shipped.
Set-up your device:
- You will receive an email notification from Novo Dia Group requesting that you set up your online account; you must sign in to this online portal account to activate your device.
- Your equipment will come with step-by-step instructions on how to set up your device, use the TotilPayGo application, process transactions, as well as create and download reports.
Training is available on setup and use of your machine. Sign up for training via your welcome packet of information you receive via email from Novo Dia Group or here: Request Training.
- 1.
- Participants: How do I set up the MyMarketLink app to get my benefits?
Here is a video that summarizes the steps for setting up your MyMarketLink app: Participant Setup.
- 2.
- What does the purchase look like?
Here is a video where you can see what a transaction looks like.
- 3.
- Farmers: Is there a Guide for the program?
Yes, you can find the Guide here with all program information.
- 1.
- Webinar Recordings Available
2022 Webinars:
- UConn Extension: Accepting SNAP/EBT at Your Farm (Youtube)
- National Women in Ag Ep. 70 featuring Lisa Roach (Youtube)
- Farmers Market Coalition: Introducing SNAP-EBT Electronic Incentives with Marketlink & Novo Dia Group Webinar(Youtube)
2021 Webinars:
2020 Webinars:
- Novo Dia Group April 1 Webinar (Youtube)
- Novo Dia Group April 2 Webinar (Zoom)
- Farmers Market Coalition April 22 Webinar (Youtube)
- Massachusetts May 4th webinar (Youtube)
- Alaska December 15th Webinar (Youtube)
- 2540
- Manual de MarketLink
- 1.
- Participants: How do I set up the MyMarketLink app to get my benefits?
Here is a video that summarizes the steps for setting up your MyMarketLink app: Participant Setup.
- 2.
- Farmers: Is there a Guide for the program?
Yes, you can find the Oregon eDUFB Guide here with all program information.
- 3.
- I have other questions; where can I find more answers?
See here: TotilPay Support Center to see more help topics and answers.
- 4.
- Where can I find more videos?
See here: Novo Dia Group Vimeo for all videos.