About MarketLink
Sustainability for farmers and farmers markets through a broader customer base, increased sales, and profitability.
Who is behind MarketLink?
The National Association of Farmers Markets Nutrition Programs (NAFMNP) created the MarketLink program to administer and develop payment methods catered to direct-marketing farmers and farmers markets accepting Federal Nutrition Programs’ Electronic Benefits Transfer (EBT).
In 2024, the Farmers Food Assistance Bureau was created to assume both the MarketLink program and Novo Dia Group. FFAB’s mission is to empower farmers and farmers markets by utilizing technology to streamline acceptance of financial transactions through improved access to federal nutrition benefits programs and all related incentive programs.
How is MarketLink different from
state-administered USDA programs?
MarketLink is different because USDA awarded a contract to the NAFMNP based on the best value for the agency as well as for direct-marketing farmers and farmers markets to provide a complete solution – a farmer or market may process SNAP, credit, and debit through our equipment. State funding is intended for SNAP only.
Equipment options through the MarketLink program are available to any farmers market and direct marketing farmer across the country, whether they are eligible for free equipment or not.
Timeline
2013
The MarketLink Program was established.
2019
The National Association of Farmers Market Nutrition Programs was awarded the SNAP Equipment grant, including provision to build out eFMNP.
June 2023
Working with GrownBy, MarketLink authorized it’s first SNAP Online Direct-Marketing Farmer, River Queen Greens.
September 2024
The Farmers Food Assistance Bureau (FFAB) assumed operations of MarketLink and TotilPay.
Leadership
Phil Blalock
Executive Director
Amy Crone
Program Manager
Our Partners
Work With Us
The application period for the Regional Coordinator position has closed.
We are now in the process of reviewing all submitted applications.