About MarketLink

MarketLink helps farmers and farmers markets connect with technology to accept electronic payments wirelessly at market. We assist with determining if you qualify for free equipment, helping you to become eligible to accept SNAP, receiving the equipment that's right for you, training and helping if you have any questions along the way.

MarketLink is the National Association of Farmers Market Nutrition Program’s (NAFMNP) complete solution for electronic payments at farmers markets nationwide. Through this program the Supplemental Nutrition Assistance Program (SNAP), debit, and credit card payments can be accepted from customers via wireless technology.

The mission of NAFMNP is to cultivate opportunities for consumers to buy fresh produce from local growers. MarketLink is a long-term vision of sustainability for farmers and markets through a broader customer base, increased sales, and profitability.

The United States Department of Agriculture (USDA) supported the start-up of this project; more information on the history and summary of the program can be found here: FMPSS Program Information.

If you are a farmers market or a direct-marketing farmer you may qualify for free equipment and services.

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NAFMNP is hiring regional coordinators to assist with project implementation.

Application Here

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