About Us

MarketLink has a long-term vision of sustainability for farmers and markets through a broader customer base, increased sales, and profitability.

MarketLink was established in 2013 by the National Association of Farmers Market Nutrition Programs (NAFMNP) through a cooperative agreement with USDA - Food and Nutrition Services. Since 2013, MarketLink has helped more than 3,000 farmers and markets accept electronic payments - including more than $104m in SNAP sales and $55m in credit/debit sales for a total impact of nearly $160m.The program develops technology that works for farmers, markets, and consumers. MarketLink does this through following offerings and services: (1) the “SNAP Equipment” grant, (2) the “SNAP Online” grant, and (3) Electronic payments for eWIC, Farmers Market Nutrition Programs (FMNP), and Incentive Programs. 

Both DMFs and FMs are eligible for the SNAP Equipment grant. The equipment grant includes: 1-year subscription to the SNAP point-of-sale app (TotilPay Go), 1 bluetooth card reader, and a printer exemption for in-person sales.

Only DMFs are eligible for the SNAP Online grant. The grant includes: 1-year subscription to an eCommerce platform (GrownBy) and PIN services (FIS/WorldPay) for accepting SNAP online.

Both DMFs and FMs can apply for the Contactless Payments for FMNP and Incentive Programs but only in states that are working with MarketLink. As of July 2023, MarketLink is working with the following state programs to modernize their paper based government and incentive programs through the TotilPay Incentive Management System (TIMS) and myMarketLink app:

  • Maryland Market Money - eIncentives

  • Indiana Farmers Market Nutrition Program - eFMNP

 

Have questions about the MarketLink program? Schedule a call. 

Get in Touch