The entire process is detailed below.

It is helpful as you read through the below if you know whether or not you are eligible for free equipment.


To make the process as easy as possible, you should gather some information prior to beginning.

Ensure that you have the following ready:

  • A working email address that you can check regularly; all information for this program will come via email.
  • If you plan to accept the Supplemental Nutrition Assistance Program, (SNAP):
    • Copy of the Social Security card of the person listed on the application
    • Copy of the driver's license of the of the person listed on the application
    • If you are applying as a nonprofit for the market - a copy of the 501(c) 3 determination letter from the IRS.
    • Any additional business licenses that you may have for your farm or market (as applicable; if you have none that is fine)

Regardless of whether you plan to get FREE equipment or if you will pay for your equipment:

  • Bank account information for the account where funds will be deposited when transactions occur
  • Ability to sign the contracts for processing transactions

Note that you will need a smart device that has iOs version 11.0+ for the application to work.

In order to accept SNAP, you must be approved by the Food & Nutrition Service (FNS) of the United States Department of Agriculture (USDA).
  1. USDA Account Registration - you must set up an online account in order to submit an application for approval to FNS:
  2. After you setup an online account, you must then submit an application to get a FNS number:
    • Useful tips and documents:
      • Be sure to enter “NAFMNP” into the “Chain Store Number” field on the first page to be added to the list for free equipment.
      • When you finish the application you will be able to print a copy of your application, which is a multiple page agreement. On the top of page 5 you will see your 6-digit FNS number. Be sure to write it down as you will not see it again once you leave the screen.
      • USDA SNAP Application Guidance
      • Sample FNS SNAP Authorization Application
      • If you have any questions, you can call the USDA farmers market / direct marketing farmer hotline at 312-353-6609.
    • After receiving confirmation that your account has been set up, use your UserID and Password that you set up in Step 1 to get to and fill out the application here: USDA SNAP Application Login
    • Select “Start a New Application” and complete the application
    • Print out the Certification and Signature Page [Sample USDA Signature and Certification Form]
    • Collect all the following documents and scan them in so you have electronic versions:
      • Signed Certification and Signature page; Here’s a Sample USDA Signature and Certification Form but you will be able to download one for your application when you submit it.
      • Color copy of Valid Photo ID (such as a License or Passport) for all person(s) listed on the application
      • Copy of Social Security Number Card for all person(s) listed on the application
      • IF you have any Business Licenses to do business at that location you MUST also submit copy(ies) - if you do not have these then this does not apply
    • Submit documents via the online application by attaching your electronic files or via mail (NOTE only USPS mail will be received):
      • Mail with this sample cover letter: Sample Cover Letter to the following address
        • SNAP Retailer Service Center, Food & Nutrition Service, USDA
        • PO Box 14500
        • Washington DC 20044
In order to accept electronic payments, you must set up a merchant account for processing transactions.

You can use two options for processing credit and debit; WorldPay or Square (coming in February 2020). 

If you choose WorldPay, you must complete their Customer Processing Agreement (CPA) to set up your account; this agreement is for a three-year contract.

  • Information on the Customer Processing Agreement (CPA)
    • You will receive the CPA document to sign after you are in contact with WorldPay. To request a CPA fill out this form: WorldPay Customer Processing Agreement Request
  • Summary of World Pay Fees, Commitments & Early Termination Options
  • WorldPay CPA Terms and Conditions
  • If you have any questions regarding these Terms & Conditions, please contact WorldPay directly via their MarketLink phone line at 855-299-6776

In order to complete the CPA agreement, you will need:

  • Bank Account Number where you will receive the electronic payments from sales made.
  • Any additional documentation required to confirm information on your application. Some examples of items you may need copies of: driver's license, 501(c)3 confirmation, social security card, cancelled check, business license, etc.
  • Your 6-digit USDA FNS number.
  • A working email address that you can check regularly.
Your equipment will ship after your account is approved. Novo Dia Group is MarketLink's software & equipment provider and will send you notifications via email.

Equipment shipping:

  • You can expect to receive your equipment within 2-3 weeks.
  • You will receive an email notification from Novo Dia Group when your equipment has been shipped.

Set-up your device:

  • You will receive an email notification from Novo Dia Group requesting that you set up your account; you must sign in to this account to activate your device.
  • Install the MobileMarket+ Select application on your smart device (phone/iPad).
  • Your equipment will come with step-by-step instructions on how to set up the reader, use the MobileMarket+ Select application, process transactions, as well as create and download reports.

You can watch a video about your device here: MobileMarket+ video

Training is available on setup and use of your machine. Sign up for training via your welcome packet of information you receive via email from Novo Dia Group or here: Request Training.